The Obstacles Studios Tackle in Marketing a Movie A movie poster looks glossy and simple. There’s the title, a catchy phrase maybe, and some heavily photo-shopped pictures of the star talent. Well, a movie poster is actually not that simple. Designers not only have to artistically portray the movie onto a one sheet (industry term for […]
The movie poster is a lost art. The legendary ingenuity of Saul Bass and Drew Struzan is nowhere to be found in the Photoshopped movie posters that populate our local cinemas. However, the Austin-based “Mondo” has sought to resurrect this once great art form, one poster at a time. Their concept is simple: unite some […]
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