What is Native Advertising? Native Advertising is an online ad method in which advertisers attempt to gain attention by providing content in the context of the user’s experience. Native ad formats match both the form and the function of the user experience in which it is placed. The native method has become more of a […]
The Obstacles Studios Tackle in Marketing a Movie A movie poster looks glossy and simple. There’s the title, a catchy phrase maybe, and some heavily photo-shopped pictures of the star talent. Well, a movie poster is actually not that simple. Designers not only have to artistically portray the movie onto a one sheet (industry term for […]
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