On September 29th, The Independent reported that Universal Music Group had closed a deal with MirriAd, an advertising company which created technology allowing its user to swap out product placements in their music videos. Product placement, while a relatively new concept in music videos, has been part of the media for a long time. For […]
The majority of us indulge in reality television as our guilty pleasure. We come home from our busy lives and click “power,” looking for an hour or two of distraction. For me, any night of The Real Housewives of Orange County or The Rich Kids of Beverly Hills will suffice. All I need is 60 […]
Digital Video As A Way To “Make It” In Hollywood In their 2014 survey, Nielson reported impressive growth in digital content consumption, finding that viewers between the ages of 18 to 34 are consuming 16 more minutes of digital video per day (total of 35 minutes of digital video per day). Similarly, adults between the […]
Million of viewers tune into shows like American Idol and the Voice. The reality show is a staple in American culture. But what goes on behind the scenes is often just as interesting, as we see what the networks and production companies do for the sake of making these shows happen. The purpose of this […]
The Business of Capturing the “Money Shot” The business of capturing and selling celebrity photographs is at an all time high. Today, the public has an insatiable appetite for celebrity news. Even trivial details about a celebrity’s personal life are of public interest: we want to know what sort of soda they drink, where they […]
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